Oh shit, Wow!
Business is unlocked in "oh shit, wow" - moments.
I am noting this down in October 2024 just after checking out the new AI podcast generation feature of Google’s revamped NotebookLM product.
And I just had an “Oh Shit, Wow!” - moment.
A quick rush of endorphins or whatever that makes you smile unnoticeably and think, I should share this everywhere, write a LinkedIn post about it, post a tweet, share a clip of me using it on Instagram stories!, because this is just brilliant!
A follow-up thought rushes in — “I want others to know that I have unraveled this new magical experience and I discovered it before them (in a way). Maybe it’ll elevate my persona as a well-informed person, up-to-date in cool tech!” haha.
In the world of software and AI that I am in, if you want a killer business, this is the emotion you are looking to erupt in users. Well, it is safe to say that this might be common to many other forms of business as well.
Remember ChatGPT? How we found out about it instantly wanted to show off that we are using it to the rest of the world? Ah yes, showing off.. Great products or experiences make you wanna show them off to others.
Anyway, I can further argue that this phenomenon contributes to social content going viral as well. Whenever you are sharing a reel or a tiktok with someone else, the indirect thought can be - “Hey look — I found this very funny thing… yes, I am cool like that.” Just notice, we are sort of trying to project ourselves through that content as well.
What about music? Us sharing songs we like, making covers of them? We sort of do the same thing, while relating those to ourselves in a way that says - “hey look, I listened to cool songs like this because I’m cool.”
But is this a framework? something we could reverse engineer from when coming up with a product idea? I’ll leave that for further thought…
[Present day]
It’s been a few months, and I just came back to this post in my drafts..
Honestly, I didn’t post this because it sort of felt like a stupid point of view after writing it on a whim. But hey, thought of just letting it go.